Tire rolling resistance has a great impact on the fuel economy of automobiles, accounting for about 20%~30% of the fuel consumption of automobiles. Evaluation of tire rolling resistance had become a difficult problem to solve for the industry. Aiming at the problem of tire rolling resistance testing at the present stage and the mechanism of tire rolling resistance caused by hysteresis effect, a tire rolling resistance evaluation method based on simple experimental modal was proposed. The rolling resistance characteristics of different tire modes were evaluated by calculating different tire modal damping characteristics by using half-power bandwidth method. The experimental results showed that the half-power bandwidth of the different tires amplitude frequency characteristics was closely related to their rolling resistance coefficient and kept positive correlation, the larger the half-power bandwidth of the tire mode amplitude frequency characteristic was, the more dispersed the energy of the first-order resonance energy was, and the larger the tire rolling resistance coefficient was. Furthermore, the experimental results showed that there was good consistency between the modal damping ratio of different tires and tires rolling resistance coefficient. The larger the tire damping ratio was, the larger the tire rolling resistance coefficient was. Therefore, it proved that the method can qualitatively evaluate the tire rolling resistance characteristics, which not only improved the efficiency of tire rolling resistance testing, but also reduced the cost of testing.