In order to enhance public trust of livestock and poultry products, traceability platform of production monitoring and products quality for broilers industry technology system was developed. It covered standard systems of broilers production, slaughter and processing, gave benefit consideration to enterprises, governments and consumers tripartite. It possessed of third-party authentication. The traceability platform included chicken production subsystem, broilers production subsystem, broilers slaughter and processing subsystems, broilers storage and transportation subsystem, broilers sales subsystem, the third-party administration subsystem and the inspection and quarantine subsystem and a site system for every subsystem login, consumer inquiries and information releasing of system administration. The design of project was built on SSH by using architecture of Java EE, and followed the MVC design pattern. Java and Action Script 30 language was used in design and implementation of platform, Flex technology was also adopted to implement real-time video communication. SQL Server 2005 was used as database, Apache Tomcat 6.0 was used as Web server. The platform realized the traceability of all broilers-related information, from the production, slaughter, processing, cold chain storage, and transport to sales. The traceability platform, from the operational level, ensured the safety of chicken products.