According to the deficiencies in uneven soil compaction and insufficient intensity in hilly region，the bidirectional profiling and strength adjustable press device was designed based on the hilly agricultural mechanical characteristics, which mainly consisted of profiling adjusting mechanism，strength adjusting mechanism and press wheel. The interaction model of soil and press wheel was established. Force analysis of press wheel was carried out to determine working process of press wheel. Force analysis of press device was carried out to determine the reasonable range of spring deformation (suppression of strength). The contrast test was done to verify the device performance of profiling, and the orthogonal tests were done to verify the hilly terrain repression wheel, soil interaction models along the correctness of draft force (activity-based costing) and ratio of root to shoot (crop growth state), and the factors affecting the changing rule of performance test. The effects of device under type of press wheel， intensity of the suppression and forward velocity were studied. In order to achieve the purpose of balancing the various indicators, the best combination was determined by using comprehensive weighted scoring method. The results of orthogonal tests of L9(34) showed that the primary sequence of factors was as following: press wheel, suppress strength and forward velocity, and the optimal combination was: rubber press wheel, spring deformation amount of 20mm and forward velocity of 1m/s. Under the conditions, the rate of draft force was 22.3N, and the ratio of root to cap was 0.271. The result of contrast test showed that profiling press device was good in ensuring the uniformity of soil compaction. The result provided valuable information for the design of press wheel of planter.