The mechanism for information exchanging has not yet been established between the agricultural product production monitoring and management system and agricultural product safety traceability system. In China, almost every agricultural product traceability system develops its traceability coding scheme according to its specific system thus only adapts to its own system other than general using purpose, and it has led to so called information “islands” phenomenon along the agricultural product supply chain. In order to carry out agricultural product traceability from its planting to marketing, the basic structural characteristics of each key node in the agricultural product supply chain was analyzed, taking full advantages of the existing coding system, a traceable encoding approach was designed based on the existing coding system of global standard one (GS1), that was, International Article Coding Association and the United States Uniform Code Committee (EAN·UCC).The proposed traceability coding scheme for agricultural products was suitable for agricultural product supply chain related enterprises and individual operators because it addressed the identification problems for individuals and small or mediumsized enterprises which had not obtained the manufacturer’s unique registration code from GS1. This traceable coding scheme was designed for different circulation subjects, and it can be used to measure up to the flexible scalability by mutual conversion between GS1 coding and electronic product coding (EPC).This coding scheme was settled for the requirements of the traceability system for information transmission and information traceability, and supported the customized queries of the traceability information, which can meet the requirements of the traceability information interaction between enterprises, thereby improving the operation efficiency and functionality of the agricultural product quality and safety traceability system. Experiments showed that the designed agricultural product coding system performed great flexibility as well as scalability and by providing different agricultural product quality and safety traceability systems with general information medium, it could effectively facilitate the establishment of information communication among companies, industries or sectors who were engaging agricultural planting, processing, distributing and selling.