The uniform process model of product innovative design based on different views has been proposed, and TRIZ evolution theory for technical systems has been integrated into the stage for innovative ideas creation. In order to achieve rapid product innovative design, TRIZ evolution theory was used to identify the poor evolution lines, to predict the possible structure state of the future, and guide the designers to get innovative ideas along the right direction. A practical application of this work was also presented to illustrate its validity and operable.